CBI sector alert June 2009 for the fresh fruit and vegetables sector

• December 24, 2019

Key-issues covered in this sector alert are:

1. Implications of the international financial and economic crisis
2. Investing in quality control and value chain development
3. Effects of the crisis on consumer behaviour
4. Sustainability as a marketing tool

The sector alert provides suggestions and recommendations to exporters and BSOs on investing in quality, certification, logistics and market entry activities, a long term strategy, cooperation, strategic alliances and diversifying of sales markets.

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