Islamabad Chamber of Commerce and Industry (ICCI) is playing a vital role in promoting Pakistan's tourism potential and the  successful organization of the 2nd Tourism Summit in Skardu is a testament to its dedication and hard work. The summit provided a platform for stakeholders to come together, share ideas, and explore opportunities to develop Pakistan's tourism industry. The connections made and discussions held during the summit will lead to tangible outcomes, such as increased investment, infrastructure development, and policy reforms. By highlighting the natural beauty and cultural richness of Pakistan, the ICCI under the leadership of its President Ahsan Zafar Bakhtawari is helping to showcase the country's soft image and attract tourists from around the world. These efforts will not only boost the economy but also promote cross-cultural understanding and people-to-people connections.

These were the views expressed by the Ambassadors and diplomats of friendly countries who attended the 2nd ICCI International Tourism Summit Skardu from 13-15.

   The Ambassador of European Union Dr.Riina Kionka said that Gilgit-Baltistan is the most beautiful area, enjoying immense potential to enhance the soft image of Pakistan worldwide through tourism and that by increasing tourism facilities, the region can be made a hub of international tourism. She said that the European Union is committed to start many projects for the promotion of tourism in Gilgit-Baltistan including Education, trade, Health, climate change etc. in the days to come.

The High Commissioner of Malaysia to Pakistan, Mazhar Bin Mazlan said that Pakistan and Malaysia are all weather friends and that we are all proud of the achievements of Pakistan, made during the last 77 years. He also expressed his gratitude to President ICCI Ahsan Bakhtawari and his entire team for enabling him to join Independence Day celebrations of Pakistan at this most beautiful region and the highest plateau of 14000 feet high.  Promoting tourism in these areas can not only boost Pakistan's economy but also showcase the country's natural beauty, rich cultural heritage, and warm hospitality, thereby helping to project a soft image of Pakistan globally, he added. He said that there is a need to promote mutual cooperation in the field of tourism in Pakistan and Malaysia and both sides can share their experiences with each other.

The Ambassador of Egypt to Pakistan, Dr. Ihab Abdel Hamid Hasan appreciated ICCI's tourism promotion efforts to help attract international attention and tourists to the region. He said that he was working for the VISA on arrival for the business community of Pakistan, which will surely strengthen the economic relations between the two countries.

Ambassador of Azerbaijan, Khizr Farhadov said that Pakistan's northern areas, including Gilgit-Baltistan are tremendously beautiful and offer immense potential for tourism. The region's diverse landscapes, ranging from mountains to lush valleys and serene lakes, make it a paradise for nature lovers and adventure seekers. Ambassador of Kazakhstan Yerzan Kristafin said that Pakistan is the most beautiful country and its brilliant people are its pride. He reaffirmed his country’s commitment and determination to enhance multilateral cooperation for the benefit of the people of the two countries. He expressed the hope that ICCI’s tourism summit will be a game-changer for Pakistan's tourism industry and  its economic growth.

Ambassador of Mayamar Wunna Han highlighted Gilgit-Baltistan's tourism potential by drawing parallels with his country’s cultural heritage by expressing the hope that ICCI’s endeavors to unlock the tourism potential of the region will bear fruit.

Ambassador of Yemen Mohammed Motaher Alashabi spoke about Yemen's tourism potential, cultural heritage, and sought to enhance tourism cooperation with Pakistan. 

Charge d’Affaires of Libya Mohammad BinJama envisioned stronger tourism links between Pakistan and Libya by calling for joint efforts to boost travel and cultural exchange.

The Portuguese diplomat discussed the commonalities between Pakistan and Portugal's tourism industries, potentially paving the way for future cooperation and collaboration.

On his part, Ahsan Zafar Bakhtawari, President of Islamabad Chamber of Commerce and Industry, expressed his sincere gratitude to the Ambassadors and diplomats for their participation in the successful summit, reaffirming ICCI's commitment to driving economic growth through tourism development. He pledged to continue achieving such milestones under his leadership, fostering collaboration and innovation for a prosperous Pakistan."