The Islamabad Chamber of Commerce & Industry has planned to organize a shopping festival in F-7 and F-10 markets in collaboration with ICT Administration, MCI and concerned Market Associations from 21st Ramadan till Chand Raat. The festival will feature many activities including traditional food area, art & crafts corner, mehndi stalls, kids’ area, corporate stalls, live music stage, lucky draws, quizzes, laser lights, lighting displays and first aid medical camp. All entry and exit points of both markets would be decorated with gigantic arches displaying event branding. The shopping festival would increase footfall of customers and provide a good opportunity to the traders of the area to generate more business.

Ahsan Zafar Bakhtawari, President, Islamabad Chamber of Commerce and Industry in his statement, said that shopping festivals have become increasingly important in the retail world in recent years, as they not only drive sales, they also provide variety of more brands to the customers and help them to purchase items of their choice. He hoped that the shopping festival in F-7 and F-10 markets would boost trade activities and provide customers better choices for shopping.

Faad Waheed, Senior Vice President ICCI said that shopping festivals are very effective in promoting trade activities and hoped that the shopping festival in Islamabad would provide good opportunity to the customers to buy different products at affordable prices in a festive environment.

Engr. Muhammad Azhar ul Islam Zafar, Vice President ICCI said that the trend of shopping festivals is on the rise in the world and it is important that all relevant institutions should facilitate in organizing shopping festivals in the Capital.